This isn't another generic business manual.
This is a self-diagnostic tool!
Your Situation is as unique as your business is.
 "The Commercial Excellence Playbook" will not tell you how to suck Eggs! It will prompt you the reflect upon the commercial functions and what Excellence looks like for you. Guiding you on your journey to Commercial Excellence. 
ARE YOU TRULY MAXIMIZING YOUR BUSINESS'S COMMERCIAL POTENTIAL?
 Do you have a roadmap on where you are going to invest your time and efforts?
Embark on a transformative journey with "The Commercial Excellence Playbook," an indispensable guide for CEOs and C-suite executives seeking to elevate their organization's commercial performance. This thought-provoking self-assessment tool empowers leaders to critically evaluate and enhance their business's commercial functions through a unique three-lens approach.